CGSA to Publish GreenMaster Magazine
Via press release October 5, 2012
The Canadian Golf Superintendents Association (CGSA) has announced that beginning in January 2013 it will take over the publishing responsibilities for the 46 year old bi-monthly publication.
This announcement signals the end of a four year relationship with Naylor Publishing, whose Canadian operations are based in Winnipeg. Naylor specializes in the publication of association and non-profit organization magazines.
Over the four year publishing contract the CGSA realized net revenues from GreenMaster (and the CGSA annual membership directory) of over $180,000. This compares very favourably to the pre-Naylor arrangements that resulted in an annual cost to the association that averaged about $5,000 - $10,000. Naylor will continue to act on behalf of the CGSA with respect to the monthly e-newsletter, GreenMatter News and the sale of advertising on the CGSA website.
Tim Kubash, CGSA President said in releasing the announcement, “This arrangement provides the CGSA with an opportunity to control the editorial content and direction of the magazine much more effectively than in the past while providing a great deal of flexibility to work with advertisers and partners to maximize their exposure to CGSA members.”
“Our focus will continue to be on providing original content that helps CGSA members in a variety of job related areas and in highlighting the activities and achievements of those members both on and off the golf course, said Kyle Kellgren, Chair of the CGSA Communications, Marketing and Public Relations Committee. “It is an opportunity for our members, academic and research partners and industry supporters to work together to produce a first class publication.”
The first issue of GreenMaster to be published under the direction of the CGSA in over 20 years is scheduled for release in January, 2013.
CGSA is a society of golf course management professionals from across Canada. Its vision is to be essential for success in the golf course management profession. The mission of the CGSA is to promote and support the Canadian golf course management profession.
For further information please contact:
Ken Cousineau Executive Director
905-602-8873 ext. 222
Bill Garrett Manager, Trade Shows and Communication
905-602-8873 ext. 224