General Information & Show Rundown

For the 60th time, were bringing together hundreds of our closest professional turf manager friends and colleagues, 20+ world class educators delivering over 40 hours of programming, along with 14,000 square feet of turf management supplier and service provider trade show.  Wow, that's a lot of shows!

WCTA 60th Annual Conference & Trade Show
Victoria Conference Centre and Fairmont Empress Hotel, Victoria, BC
Feb 14-16, 2024



TRADESHOW FLOORPLAN (by booth numbers)
TRADESHOW FLOORPLAN (by company name)

Keep reading for a rundown on what’s happening to get the most out of this year’s show including pre-conference seminars, four educational tracks spanning two days, turf industry trade show and social functions.

Wednesday, Feb 14
Four pre-con seminars are planned for the afternoon as follows:  

'Soil, Air, Water and BMP's'
Dr. Thomas Nikolai and Mike Rabe, Michigan State University

'Understanding Coaching and Its Importance'
Mark Colgate, University of Victoria

'CEC Point Central'
Mario Lanthier, Crophealth Advising & Research

‘Synthetic Turf Maintenance Primer' 
presented by Sports Turf Canada

In the evening, catch up with friends and colleagues at our annual President’s Reception starting at 7:00pm at the infamous Sticky Wicket Pub just down the street from the conference centre.  Full package delegates and exhibitors will find tickets in their packages or you can purchase a ticket separately.

Thursday, Feb 15
Back-to-back-to-back keynotes begin with 2000 Sidney Olympic Games Triathlon Gold Medalist, Simon Whitfield presenting a compelling and motivational talk called 'The Pursuit of Excellence'.  Next, Mark Colgate from UVIC will inform on 'Creating a Powerful Service Culture' and finally, special guest Damian Hough, Head Curator of the Adelaide Oval, home of the fastest cricket pitches in the world, will enlighten us on what it takes to manage a world-class facility down-under.

After the keynotes, we'll do lunch and then WCTA members will head to our Annual General Meeting in the Victoria Conference Centre Lecture Theatre.  That afternoon, four separate education tracks run for two hours each.

After all that learning, our famous ‘Turf Management Industry Trade Show Reception’ goes in the Carson Hall from 3:00pm until 6:30pm.

Friday, Feb 16
Make sure you’re ready to go at 8:30am for our final day, again with four separate educational streams.  The trade show runs 10:30am to 1:00pm with lunch served on the show floor.

Following lunch, we’ll have a plenary turf session by turf legendary guru, Dr. Trey Rogers from Michigan State University while concurrently hosting ‘Turf 201’, an extension of the immensely popular 'Turf 101' and taught by top turf teacher, Stan Kazymerchyk from Kwantlen University.  After all that seriousness, we’ll close the show with a set from local comic/ventriloquist, Michael Harrison with a performance called 'VENTASTIC'.

Wait, There’s More!
•  Peruse our Silent Auction on Thursday, February 15 from 1:00pm to 6:30pm and Friday, February 16 from 8:00am to 1:30pm.  Our goal is to raise $15,000 for turf research!  Bid winners be sure you come back after 1:30pm on Friday to claim your item as they won’t be shipped.
•  BC and Alberta CEC/CEU’s will be available (applications in progress).
•  Stick around and enjoy our hotel partners before and/or after the show.  Our special room rates are extended three days pre and post-event.