2027 WCTA Conference - Exhibitor Registration Opens Oct 21

EXHIBITOR REGISTRATION OPENS WEDNESDAY, OCTOBER 21ST
63rd Annual WCTA Conference & Trade Show
River Rock Casino Resort, Richmond, BC, Canada
February 9-11, 2027

October 14, 2026

To All Previous and Potential WCTA Trade Show Exhibitors,

Exhibitor registration for the 63rd Annual Western Canada Turfgrass Association Conference & Trade Show opens Wednesday, October 21st at 9:00am Pacific time and the WCTA Board of Directors is very pleased to invite your participation in our show!

We're bringing together 500+ of our closest professional golf and sports field manager friends and colleagues, nearly two dozen world class turf management educators delivering 40 hours of sessions with plenty of CEC/CEU opportunities, 8000 square feet of turf management supplier and service provider trade show second to none, all along with some fun & entertaining social networking events, to the River Rock Casino Resort in Richmond, BC, February 9-11, 2027.
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Tuesday, February 9
9:00am - 4:00pm      Exhibitor move-in
12:30am - 4:30pm    Pre-Conference Education Sessions
7:00pm - 10:30pm    Annual President's Reception, Chairman's Room

Wednesday, February 10 
7:00am - 1:00pm      Exhibitor move-in continued
8:30am - 11:15am     Morning education program
11:30am - 1:00pm     WCTA Annual General Meeting
1:30pm - 3:00pm      Afternoon education program
3:00pm - 6:30pm      Trade show & Exhibitor Reception on show floor 

Thursday, February 11
8:30am - 10:30am    Morning education program
10:30am - 1:00pm    Trade show & delegate lunch on show floor
12:30pm - 3:00pm    Afternoon education program
1:00pm - 5:00pm      Trade show load-out
3:00pm                     Conference Closing
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Who is the Western Canada Turfgrass Association?
The WCTA is a ~700 member, inter-provincial, not-for-profit industry organization serving turf management specialists across Western Canada primarily in the professional golf and sportsfield management sectors, plus the industry supply and service chain.  

Including our 700+ members, we communicate with over 1700 golf and sportsturf management contacts from throughout western Canada, providing education, resources and valuable member services, funding turf research and actively lobbying on behalf of the turfgrass management industry on multiple levels.

Target Audience: ~350 turf management professionals, including Golf Course Superintendents/Assistants and technical staff, Parks Leaders, Municipal Sportsfield Managers, School District Field Managers, Spray Technicians, Irrigation Technicians and Equipment Technicians.

Education Powerhouse: Over 30 hours of education tracking specialty sectors, pesticide CECs, and turf research.

Proven ROI: Booth spaces sell out rapidly every year. This is your premier opportunity to get in front of key industry decision-makers.  Place your equipment, fertilizers, irrigation systems and every manner of turf management supply and services in full view of those who hold direct purchasing authority or heavily influence budget allocations for Western Canadian turf facilities.

For 10+ years of WCTA conference analytics CLICK HERE.

Thank you for supporting our regional event that supports the professional golf and sportfield management community in western Canada.  On behalf of the entire WCTA membership, we look forward to seeing you in Richmond this February!   

Sincerely,

Nathan Wade
President, Western Canada Turfgrass Association
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SECTION 1 - RESOURCES

EXHIBITOR CONTRACT (this document in pdf)
GENERAL INFORMATION & SHOW RUNDOWN
MEDIA RELEASE 
EXHIBITOR REGISTRATION FORM 
TRADESHOW FLOORPLAN (with booth numbers) 
UPPER FOYER FLOORPLAN (with booth numbers)
ACCOMODATION LANDING PAGE 
EXHIBITOR FREQUENTLY ASKED QUESTIONS (before you call, check out this list) 
SILENT AUCTION CONTRIBUTION FORM (help us reach our $15K goal) 
SPONSOR OPPORTUNIES

EXHIBITOR INFO PACKAGE #2 (expected early January)
EXHIBITOR INFO PACKAGE#3 (expected end January)

SECTION 2 - EXHIBITOR INSTRUCTIONS / DETAILS

Exhibitor registration opens Wednesday, October 21st at 9:00am Pacific time.  Booth space is allocated on a first-received, first-served basis with priority to:
1. WCTA member previous exhibitors
2. WCTA member non-previous exhibitors
3. Non-member previous exhibitors
4. all other exhibitors.
**Registrations received earlier than 9:00am Pacific time, Wed, Oct 22nd will not be accepted**

Per booth cost is (plus tax):
o $1999 (standard 10' wide x 8' deep or reverse standard 8' wide X 10' deep - both are 80ft2)
o Volume discount*: 4 booth block @ $7500 (either 40' wide X 8' deep or 20' wide X 16' deep depending on availability)
*companies sharing 4 booth blocks must register under one name & will receive a single invoice. 
o $999 exhibitor delegate registration without booth (for WCTA members only)

Booth Inclusions:
o 8' backdrop and 3' side wall 
o Double receptacle 1500/watt power for WCTA members (if requested)  JOIN NOW
o (2) President's reception entry, (4) Exhibitor reception drink tickets, (2) lunch on Thursday 
o full conference access for up to four (4) company personnel (names are required)

Exhibitors take note:
• Show floor is not carpeted however the rubber floor is soft and carpet isn't necessary.
• Any overlay, tables, chairs or other fixtures are not included in the booth space fee.  You may bring your own or order through the show supplier.  The show supplier will be in touch will all registered exhibitors with an order package.
• The moveable theatre floor has a non-negotiable floor load limit for equipment.  The calculation is as follows:  wheel track (feet) X wheel base (feet) X 100 = XX.  This number must exceed the curb weight of the vehicle and the maximum point load is 1500 lbs applied on a minimum surface area of 15 in2.
• A ramp is required to access the show theatre loading dock - its driving width is 115".
• Trade show hours and load-in timing is outlined on page 1 (times are subject to minor changes).  A move-in schedule by booth location will be provided prior to the show.
• Booths must be ready by 2:00pm, Wednesday, Feb 10 for inspection prior to trade show opening.  Take-down is Thursday, Feb 11 after 1:00pm until 5:00pm.
• Payment terms are 30 days upon invoicing or January 29, 2027, whichever comes first.  Invoices will be emailed soon after your registration is processed.  Unpaid exhibitors will not be permitted to enter the trade show floor.  Booth assignments and other exhibiting information will be available early January.

SECTION 3 - RIVER ROCK CASINO RESORT HOTEL

The River Rock Casino Resort offers thoughtfully appointed, relaxed luxury that is bound to impress.

Special conference nightly room rates start at $199/night for single king or double queen room extending 3 days prior and post-event and includes free parking for regular sized vehicles.

Early booking is strongly recommended, standard cancellation policy is in place*.

DEADLINE FOR OUR ROOM BLOCK IS JAN 22 (market rate in effect after that)
*Reservations may be cancelled by 4:00pm Vancouver time, 24 hours prior to arrival free of charge.  Any cancellations made within 24 hours of arrival will be charged the Room Rate for one night plus applicable taxes and fees.

To book:
Please call (604) 247-8900 or 1-866-748-3718, indicating '2702WESTER' as your group code Or click the following link for online booking: https://reservations.travelclick.com/115909?groupID=5279107
Or email reservations@riverrock.com  

Included Amenities:
• Complimentary Parking in our West Parking Lot (Level P2 and above, 6' 7" height restriction and based on availability)
• Complimentary Upgraded High-Speed WiFi
• Unlimited access to Pool Amenities (Hot Tub and Slides)
• Unlimited access to Fitness Centre
• Complimentary In-Suite Bottled Water
• Complimentary Local and 1-800 Calls

SECTION 4 - WHAT'S NEXT? 

Further information will be circulated in the coming weeks as available/timely including:
 SHOW PROGRAM
 CONFERENCE CENTRE SERVICES/POLICY FOR EXHIBITORS
 INSURANCE REQUIREMENTS FOR EXHIBITORS
 TRADE SHOW FLOORPLAN (populated with exhibitor names)
 EXHIBITOR LIST (by booth number)
 MOVE-IN SCHEDULE (final)
 PARKING INFORMATION (oversize vehicles)
 BOOTH PERSONNEL NAME REQUEST (we'll need this to make nametags)
 SHOW SUPPLIER INFO AND SERVICES PACKAGE - will be sent to you by our show supplier for arranging a forklift, drayage, ordering carpet, booth fixtures, etc.
 ELECTRICAL ORDER FOR NON-WCTA MEMBERS - refer to show supplier order package if you need power and are not a WCTA member.  Or, JOIN THE WCTA NOW for 2027 and receive complimentary electrical at your booth ($105 value)
 EXHIBITOR EXTRA TICKET ORDER FORM - use this form to order extra social event or lunch tickets, to purchase pub night tickets, AGM lunch ticket and/or pre-conference seminar registration.
 LIST OF FACILITIES REPRESENTED (populated once delegate registration opens)

IN CLOSING 

Thank you for your interest in our show and making it through this document!  With so many moving parts, there is certainly a lot of information to share and more will be coming over the next few months.

If you have questions in the meantime, check our Exhibitor FAQ’s or contact WCTA Executive Director Jerry Rousseau.

See you at the River Rock this February!

Jerry Rousseau
WCTA Executive Director