WCTA Membership Value Proposition
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Who We Are And Our Value Proposition
The Western Canada Turfgrass Association is a nearly 700 member, interprovincial, not-for-profit, industry organization actively involved in the promotion and support of turfgrass research, education, discussion and advocacy relative to professional sports turf management.
Those involved represent a diversity of interests such as golf courses, sports fields, sod farms, nurseries, landscapers, lawn bowling greens, equipment technicians, horticulturalists, industry suppliers and others.
The WCTA is involved with a wide variety of allied organizations, government agencies, educational institutions, private enterprise and others in an effort to provide the best possible information, resources and representation for the professional sportsturf management industry in western Canada.
WCTA members find great value in the activities of the Association and we respectfully solicit your involvement. Please choose to support your affordable regional industry association that directly supports you!
Our greatest annual undertaking is a three day conference typically taking place near the end of February, designed specifically for education delivery and networking. It is the largest regional event of its kind in Western Canada including an extensive exhibitor’s display and trade show ensuring delegates are current with new equipment, nutrients, pest control products, irrigation, drainage, tools and an almost unimaginable range of other turf management goods and services. High quality local, regional, national and international speakers engage delegates in five separate educational tracks specific to different sectors of turf management. Seminars can be technical or managerial in nature and will often include open forum discussion, special project updates and breaking news about turf research.
The Turf Line News:
The TLN is our quarterly print and electronic industry news publication. The magazine features recent local, regional, national and international stories and technical articles of all types relating to turf management and beyond plus notices of association functions and activities, coming industry events, current research, and much more information of interest to our membership.
Unique to the WCTA, 10% of all member dues are directed toward turf industry betterment through research project funding. The association actively solicits donations through a variety of fund-raising activities and events and directly from its own members, the supporting industry and allied groups. In addition, 30% of operational profits at the end of the fiscal year are earmarked for research. These funds are distributed to turf researchers from across Canada and internationally, chosen carefully by our Research Committee based on an always evolving list of criteria and priorities.
CEC Point tracking:
The WCTA is an officially recognized credit coordinator for the British Columbia Pesticide Applicators Certificate recertification program and tracks WCTA member education credits in the landscape and dispenser categories at no charge. The WCTA is not only responsible for tracking of earned credits and submission to government for renewal, we play an active role in ensuring adequate accredited CEC educational opportunities are delivered annually throughout the regions of the province.
Employment Network Service:
Any WCTA member may circulate employment postings to the entire membership free of charge at any time and as often as desired. This service has proven powerful for both employers and those interested in new opportunities. Postings are circulated via email as we receive them.
A variety of other member benefits include the constant stream of news found at www.wcta-online.com, our annual membership directory and supplier listing, resources like our IPM manual, the First Green program, and much more.
The WCTA encourages a strong, progressive and unified industry, collaborating and cooperating with allied groups at every opportunity such as:
WWGCSAA and many others...
Of course there are some benefits you can’t always see. The WCTA has been and will continue to work hard on issues facing the industry as a whole and to best represent our membership, for example:
• government liaising to ensure we, as an industry, maintain a voice at the provincial and federal levels
• documenting and promoting the value turfgrass brings to our communities through social, financial, environmental and public health benefits
• helping ensure professional development and networking opportunities exist and providing input for turf management educational curriculums
• liaising with our allied associations to help avoid redundancy and identify opportunities for working toward common goals