CGSA Launches Tiered Membership Strategy
The Canadian Golf Superintendents Association announced the launch of a new tiered membership strategy on August 9th.
“We’re taking their membership to the next level”, explains CGSA Executive Director Jeff Calderwood. “By adding more benefits and then segmenting those services into three packages, we’re providing our members with more customized services. Not all superintendents operate on the same budgets or have the same priorities. So the CGSA has diversified our value proposition to appeal to those who are more budget conscious at the same time as offering two new options for those who prefer more benefits.”
The CGSA has branded these three options as Essential, Premium and Ultimate Memberships, with $300 difference in dues amount between each category. CGSA President Kendall Costain, MS notes that, “All three remain very affordable, with dues priced well below what golf pros, club managers, course owners, and the amateur golf associations require. And more importantly, we have substantially increased the member benefits across all three options. On behalf of our Board of Directors, I encourage every superintendent and all related stakeholders to take advantage of these new opportunities.”
Calderwood summarizes the vision, “We’re not only providing better service to each member but, by growing the Membership of the CGSA, we will be able to deliver much more effectively on additional member benefits while supporting the superintendent profession and overall golf industry more effectively.”